Business Briefs: Hotel to donate to UGA music program

Business Briefs: Hotel to donate to UGA music program

Posted: Sunday, September 14, 2008

The project team developing Hotel Indigo in downtown Athens recently announced it will be donating $100,000 to the University of Georgia Music Business Program when the hotel opens next August.

The project team — consisting of the hotels’ developers, investors, general contractor, architects, engineers, interior designers, attorneys, consultants and others — agreed to donate a portion of their fees generated by the project to the UGA program.

Hotel Indigo Athens also will provide internship opportunities and work with students enrolled in the UGA music program to assist in the management of the hotel’s three music venues.

Savannah-based Melaver Inc. has partnered with Rialto Property Partners LLC of Atlanta to develop Hotel Indigo Athens. The Athens location will feature 130 luxury guest rooms and will be managed by Intercontinental Hotel Group’s operations division. Other members of the project team can be found at

Landmark obtains ‘hospitalist’ service

Landmark Hospital, a new 42-bed long-term, acute care hospital in Athens, has partnered with PrimeDoc Management Services Inc., a physician-owned company to provide a hospitalist practice at Landmark Hospital of Athens.

Landmark focuses on patients with serious medical problems requiring intense, special treatment for an extended period, such as those requiring ventilators to help them breathe, or who need long-term wound care.

The partnership between PrimeDoc and Landmark means that patients have access to the services of doctors who focus exclusively on them while they are in the facility, from the time they’re admitted until the time they’re discharged. These PrimeDoc physicians, called “hospitalists,” are available 24 hours a day, seven days a week to care for whatever medical needs patients have during their stay at Landmark Hospital.

Bank offers an essay contest for alums

Bank of America has launched the MyExpression Search for Alumni Passion, an essay contest to find the University of Georgia alum who most convincingly and creatively expresses his or her love for UGA. The most avid alum will receive a $500 cash prize and a $10,000 donation in their name to the University of Georgia Alumni Association.

The contest supports Bank of America’s MyExpression alumni checking and credit card accounts for University of Georgia alumni. With the opening of each new University of Georgia MyExpression alumni account, and every time an alumni check card or credit card is used thereafter, a financial contribution is made to the University of Georgia Alumni Association.

For more information, visit

Maternity event donates to group

The 11th annual Athens Maternity and Baby Fair recently held at the Classic Center raised $400 through a silent auction for the Community Breast Feeding Coalition.

The CBC is a community organization consisting of representatives from health care facilities, public health programs and others interested in breast feeding awareness. The purpose of the CBC is to promote knowledge, acceptance and support of breast feeding.

Kristin Davis product line offered at Belk

Belk recently entered an exclusive partnership with actress Kristin Davis, whose self-titled brand debuted at Belk stores this fall. The brand initially will be offered in 125 Belk stores, including the one at Georgia Square Mall and online at and will be expanded to additional Belk locations next spring.

The line includes assortments of women’s apparel, sleepwear, loungewear, shoes, handbags and jewelry.

The actress is best known for her role as Charlotte in the long-running HBO series “Sex and the City” and movie by the same name.

Plans call for the Kristin Davis brand to be extended to additional categories across the store in the future. Belk stores will showcase the collection in specially designed Kristin Davis shops ranging in size from 500- to more than 1,000-square-feet of space.

Barberitos going pink for cancer effort

Athens-based restaurant chain Barberitos has partnered with the Susan G. Komen for the Cure foundation and its Web site to raise awareness and funds for breast cancer research.

On Oct. 1, each of Barberitos 20 locations will serve pink chips with every burrito and taco to kick off a monthlong “pink out” supporting breast cancer.

Throughout the month, all  locations will serve pink cheese dip and wear breast cancer awareness shirts. Customers can donate to the fundraiser through the Barberitos Web site at to their Passionately Pink for the Cure fundraising page. Each donor will be entered for a chance to win a $1,000 gift certificate to their location.

There are Barberitos locations in Georgia, South Carolina, North Carolina and Tennessee.

Marketing firm publishes book

Athens-based marketing consultants, Snowden Tatarski, helped launch a new marketing campaign for Gleaner Combines with the publishing of a new book celebrating the 85-year-old brand of harvesting machines.

The campaign recently was launched when Jeff Snowden introduced the new material to dealers at the company’s Hesston, Kan., manufacturing facility. The book, “Great Silver,” is available from dealers of the Gleaner Combine.

Snowden Tatarski has consulted marketing and communication strategy for Gleaner since 2007. Gleaner is a brand of Georgia-based Agco Corp., one of the largest agricultural manufacturers in the world.

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