Amid uncertain market, Midtown’s largest new condo building announces completion
03.26.20
Amid uncertain market, Midtown’s largest new condo building announces completion
Sales director: “The timing is right for J5 in Midtown”By Josh Green@JoshGreen1234 Mar 26, 2020, 3:38pm EDT
A grassy amenities level at J5—one rendering recirculated this week as part of a marketing push.
For the past five years, various incarnations of a block-long multifamily project with eye-catching, stair-stepped designs have been percolating on Midtown’s Juniper Street, between 4th and 5th streets.
Over time, and under new developers, the project evolved into the subdistrict’s largest condo venture to launch since the Great Recession, and the name was changed to simply J5, a reflection of the address.
This week, amid a citywide shutdown and so much economic uncertainty, marketing officials announced that J5’s luxury condo options are officially complete, with closings still slated for next month.
“The timing is right for J5 in Midtown,” Pauline Miller, Compass Development Marketing Group’s managing director, said in statement to Curbed Atlanta. “Through many years working in real estate, one basic remains true in any market: location, location, location.”
The six-story building by Dezhu US is offering 150 condos total, each with outdoor space.
The Juniper Street facade, with coved balconies.
New options without pending contracts begin at $555,000 for a one-bedroom with unspecified square footage and $351 monthly HOA fees.
The priciest J5 offerings right now cost $975,000 (HOA fees: $572). Those have two bedrooms and two bathrooms in 1,634 square feet.
Billed as an alternative to so much high-rise condo living in the area, the building has built-in green spaces, a rooftop “sunset lounge,” 24-hour security, and even two boardrooms with AV equipment.
Beyond J5, hundreds of for-sale Midtown units are in various phases of planning and construction at several boutique ventures and two main projects: No2 Opus Place (now beginning in the high $600,000s), and Selig Enterprises’s 64-unit 40 West 12th tower (from the high $500,000s).
Elsewhere, smaller Midtown projects such as the 45-unit One Museum Place have delivered in recent years.
The building’s pool courtyard includes an outdoor summer kitchen.An amenities lounge accessed via a roll-up garage door.Communal gym.
Sample interior images provided by J5’s marketing team this week:
The building’s unique stair-stepped, east-facing exterior with coves for amenities.
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Amid uncertain market, Midtown’s largest new condo building announces completion
Sales director: “The timing is right for J5 in Midtown”By Josh Green@JoshGreen1234 Mar 26, 2020, 3:38pm EDT
For the past five years, various incarnations of a block-long multifamily project with eye-catching, stair-stepped designs have been percolating on Midtown’s Juniper Street, between 4th and 5th streets.
Over time, and under new developers, the project evolved into the subdistrict’s largest condo venture to launch since the Great Recession, and the name was changed to simply J5, a reflection of the address.
This week, amid a citywide shutdown and so much economic uncertainty, marketing officials announced that J5’s luxury condo options are officially complete, with closings still slated for next month.
“The timing is right for J5 in Midtown,” Pauline Miller, Compass Development Marketing Group’s managing director, said in statement to Curbed Atlanta. “Through many years working in real estate, one basic remains true in any market: location, location, location.”
The six-story building by Dezhu US is offering 150 condos total, each with outdoor space.
New options without pending contracts begin at $555,000 for a one-bedroom with unspecified square footage and $351 monthly HOA fees.
The priciest J5 offerings right now cost $975,000 (HOA fees: $572). Those have two bedrooms and two bathrooms in 1,634 square feet.
Billed as an alternative to so much high-rise condo living in the area, the building has built-in green spaces, a rooftop “sunset lounge,” 24-hour security, and even two boardrooms with AV equipment.
Beyond J5, hundreds of for-sale Midtown units are in various phases of planning and construction at several boutique ventures and two main projects: No2 Opus Place (now beginning in the high $600,000s), and Selig Enterprises’s 64-unit 40 West 12th tower (from the high $500,000s).
Elsewhere, smaller Midtown projects such as the 45-unit One Museum Place have delivered in recent years.
Sample interior images provided by J5’s marketing team this week:
Source: https://atlanta.curbed.com/2020/3/26/21195742/coronavirus-real-estate-midtown-atlanta-condos-for-sale